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Consumption and future forecasts of African hair products industry

Jul 19, 2012

The African market has grown into the world's second-largest consumer market, while China's second-DAFA export destination. From the African hair products consumption region, Africa's imports of the number of countries increasing yearly, from the 2006 's 40 countries rose to 2010 49 countries, an average annual growth of 5.3%, hair products consumption breadth of the year increase, from the geographical range of the hair products market demand momentum.

From the analysis of ethnic characteristics, black original hair curl, paste the scalp, not long, not wearing hair products is difficult to distinguish gender, for this functional demand, black women as long as the economic conditions, that is, from the juvenile wearing hair products, the original germinal and ethnic characteristics formed the hair products in Africa's rigid demand, this demand makes hair products become indispensable necessities in Africa. In addition, for ethnic and ethnic characteristics, black men also like to use hair products to the pursuit of personalized image, hair products consumption desire is far higher than other ethnic men. African Market hair products consumption frequency is high, the consumption cycle is relatively short, the shortest for the chemical fiber spring, usually about half a month, and the longest hair hair, in 6 months to 12 months or so. In this sense, hair products have the characteristics of fast extinction, especially the strong economic ability of women will be long-term, high-frequency, repetitive hair products use and consumption. Coupled with the larger population of blacks in Africa, these natural characteristics will make Africa the fastest-growing market for global demand for hair products.

The $405 million 2008 grew to 1.738 billion in 2012, with an average annual growth rate of 43.92% per cent in 2012, in which Africa's production consumption grew by 48.44% 2011, and Africa is the only market in the world that is unaffected by economic downturn. Therefore, in the future for a period of time, Africa will become the hair products industry focus on pioneering areas, its consumer market size will maintain more than 20% percent growth, to 2017 total consumption will exceed 4.3 billion US dollars.

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