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Consumption and future forecast of European hair products industry

Nov 14, 2012

Europe is the birthplace of the hair products industry, hair products wearing a long history, mature market, the consumer group is large and stable, so it is also the important consumption center of hair products, European hair products consumer market is smaller than the U.S. and African markets, but the white fashion consumption (hair and clamp hair) as the main demand, the overall level of higher consumption, in addition to the black daily use of clockwork products, most of the white high-grade products such as fake hair, Kazifa and so on. Although the European debt crisis has the impact on the economy, but as the gradual economic recovery, demand for the next few years is expected to climb steadily.

In recent years, Europe's total consumption and imports of products are also expanding, but the growth rate is slower than the North American region, from 2008 to 2012 Europe's total consumption of products annual growth rate of 12.65%. Therefore, in the next 5 years, the European consumer market is expected to grow at a steady rate of 11%%, by 2017, the total consumption of European products will reach 1.94 billion dollars.

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